Knowledge

6 Tips for Designing Your Own Brochure

If you are thinking about designing your own brochure then you should take a moment to really think about what you are hoping to achieve.

Your brochure design needs to be perfectly attuned to your business goals. It is so much more than a simple handout with information. If you are unsure of where you should begin then read on to learn more about the essential first steps in brochure design.

1. Know the printing specifications

This is something that you will need to know before you even begin your design. If you are not family with terms like bleed and margins then you need to do your research so that when you are finished with your design and it has been printed there are no errors. You should start by contacting your printer so that you know exactly what they will need in terms of file format, size and anything else that they will require from you.

2. Contact a professional

If you are unsure of what you are doing then there is no harm in reaching out to a marketing expert. You should think long and hard about if you need this or not as you do want your brochure to be a success. Hiring an expert can take a lot of the technical pressures of you too so that you can focus on what message and information that you are trying to convey with the brochure.

3. Identify your target audience

Who do you want to read your brochure? Is the format suitable for them? What action do you want them to take? These are all questions that you need to ask before you begin the design process. There is a lot that you need to think about when it comes to preparing a brochure for printing. Knowing your audience is very important as this will inform your brochure design. It is also a good idea to choose a format that can easily be distributed via email too. This will increase the ROI on the time you spend designing the brochure.

4. Make a premium product

The last thing that you want to do is to print your brochure onto regular paper. This will cheapen your look and harm your brand image a great deal. When it comes to choosing the card stock or printing style you should opt for the highest quality available. If you don’t, then your competition will.

5. Think like a marketer

You want your brochure to be a success, so you should look at what products you have and what will drive the most engagement. After all, you need a potential customer to read your brochure. Your brochure needs to be able to do two things, it needs to be attention-grabbing and convey the information you want.  You can make your brochure hard to miss by using foil or gloss lettering with an attractive proposition, you could even opt for an unusual design for the shape. Depending on how you plan to distribute this brochure you may have more options than you think.

6. The call to action is important

So, you have made a brochure that your customer has picked up and read… no what? There needs to be a clear call to action on the brochure so that you can get their business. The big question is, what do you want them to do? This could be anything from attending a sales event, visiting a website, calling a phone number or a million other things. Whatever you decide, make it clear and easy to do.

Ronald Ryan

I'm a self-proclaimed science geek and all-around nerd. Useless fun trivia seems to be my forte. If you ever need to hear a good dad joke, I'm your guy!

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