6 Ways to Nurture Leads with an Email Marketing Strategy
The very best real estate agents will have a good idea on how to keep in touch with potential home buyers. It can often take many months to find a home that someone is happy to buy. This can be a frustrating process and it can be all too easy to lose confidence if you encounter a dry spell.
For this reason, it is vital to ensure that you are always communicating with potential home buyers with the latest news, local info and any anything else that will keep you top of mind when they are ready to buy.
1. Be their source of listings
By sending listings to your potential home buyer you will be ensuring that you are their number one source of contact when it comes to the real estate market. If they get into the habit of scanning through the listings that you send to them then that is fantastic!
It only takes one email for them to spot their dream home in the list that you send to them for them to start the process with you. You should make sure that you have segmented your list of contacts within your real estate CRM so that you are only sending listings that are appropriate for their location interest and budget.
2. Keep them informed
If someone is planning to buy a home in the near future then they will be very interested to know about any potential shifts in the real estate market. If you can become a trusted source of news for them with regard to interest rate hikes and the rate at which houses are selling then you can be sure that they will remain engaged with you at all times.
3. Share your success
If you have made someone particularly happy with a recent deal then you should politely ask them if they would provide a testimonial. This can then be something that you share with your email database. This can go a long way to building trust with the contacts that you have in your CRM. Many potential homeowners will see themselves in the success story that you have posted and may even accelerate their job search because of this.
4. Develop resources
There is nothing stopping you from creating an ebook or a video series to share with your leads. This is something that you can put together quickly and easily at very little cost. By stepping up your game like this you will be delivering relevant content that is easy to digest right into your future client’s inboxes.
5. Make it personal
If it has been a while since you have spoken with a lead in your database, or you notice that they have become less engaged, it might be time for a personal message. This can be casual and just a quick hello to check in and see if they are still in the market for a new house. If they are not then you can segment them further so you don’t have too many dead leads in your CRM.
6. Don’t flood people’s inboxes
This is a rookie mistake and should be avoided at all costs. If you have the tools to do this, then you should allow the individual to determine how often they receive emails from you regarding the number of emails they get on a regular basis. If you send people too many emails you run the risk of them unsubscribing and then you have effectively lost them as a potential client and wasted your lead generation efforts to begin with.